The Patriots tweeted this last night.
This was a promotional thing and the story seems to be that this tweet was automated and no one person actually posted this tweet.
Regardless, hilarious. I mean just tweeting the handle would be one thing; that it’s on the back of the jersey is just off the charts. What a disaster.
The only person to blame here is he who decided to automatically post twitter handles without vetting them. Horrible decision.
They immediately apologized.
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
— New England Patriots (@Patriots) November 14, 2014
That’s all you can do here. Just apologize. No one made any intentionally offensive decisions, except for the Twitter handle maker. But he’s just a mysteriously mean member of the heavily populated Twitterverse; that place is scary, unpredictable, and just mean. Very mean.