Facebook to add Amber Alerts to newsfeed

MASHABLE — Facebook has launched a new initiative to help find missing children by pushing Amber Alerts into the news feeds of its users.

The program, which Facebook has developed in partnership with the National Center for Missing & Exploited Children (NCMEC), launches for U.S. users on Tuesday.

“When a child goes missing, the most important thing is getting out the relevant information, the correct information, to the right people at the right time,” Emily Vacher, Facebook head of global safety told USA Today.


Yep. I like this. This seems like a natural progression. Good for Facebook.

In a time where social media sites, like Facebook and Twitter, frequently take heat for ill-intentioned groups taking advantage of their platforms, things like this remind us of the good social media can do. According to Amber Alerts website, 728 successful recoveries have been a direct result of the service. Adding it to The Book can only help.

Bravo guys, let’s save some kids.

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